Event

On December 27, 2023 at Grand Hotel Saigon, Saigontourist Group and Satra officially activated important cooperation contents through a Strategic Cooperation Signing Ceremony for the period 2023 - 2028.

Attending the signing ceremony were the presence and direction of Mr. Nguyen Van Dung, Vice President of Ho Chi Minh City People's Committee; leaders of city departments; representatives of the Board of Directors along with leaders of member units of the two Corporations and representatives of some Central and Ho Chi Minh City media agencies.

Mr. Truong Duc Hung - General Director of Saigontourist Group and Mr. Lam Quoc Thanh - General Director of Satra signed a memorandum of cooperation.

The purpose of the cooperation program is to enhance the connection and strategic development cooperation between Saigontourist Group and Satra. The main purposes are to expand the market and increase revenue of both parties, to support promotional businesses and to participate in activities of both sides. The cooperation program between the two Corporations is expected to contribute to turning tourism and trade into a key economic sector, creating a driving force for socio-economic development of Ho Chi Minh City and the whole country.
 

Mr. Nguyen Van Dung highly appreciated the role and pioneering of Saigontourist Group and Satra. He hoped the cooperation would open up many development opportunities not only for both units but for the entire economy of Ho Chi Minh City and the whole country’s economy.

“Saigontourist Group and Satra are two large economic Groups in Ho Chi Minh City, with strengths and potential in the fields of service, tourism and trade. The strategic cooperation between Saigontourist Group and Satra today marks an important milestone, bringing many benefits to both parties. It is especially important in the current recovery and development period of the service, tourism, trade industry in particular as well as socio-economic recovery and development of Ho Chi Minh City in general", Mr. Pham Huy Binh – Saigontourist Group Chairman of the Board of Members - commented on the meaning of the cooperation between the two parties.

The strategic cooperation program between the two sides with the goal of creating synergy, helping to effectively exploit resources, thereby bringing practical benefits to both sides and for socio-economic development of the city.
 

According to the strategic cooperation agreement, Saigontourist Group and Satra concretize the strengthening of links, exploitation and put in use of each other's products and services, support promotional affairs and other contents in the development process. The aim is to contribute to economic development, tourism trade, creating motivation for socio-economic development of Ho Chi Minh City and the country in general.

Saigontourist Group will direct its affiliated units to exchange information and cooperate with Satra's retail system units to build, develop, and sell tourism products such as tours, routes, culinary, conferences, accommodations, entertainment, events and training services, in order to exploit tourist sources and demand for tourism services and products from Satra.

Saigontourist Group will direct Saigontourist Travel Services Company to exchange information and cooperate with Satra's retail system units to build and develop rest areas, introduction points to sell local specialties and products. These are associated with suitable travel programs for tourist groups who stop by, visit and shop according to the tour program in Ho Chi Minh City and other provinces.

Saigontourist Group will also create conditions for Satra retail system units to provide goods and gifts during holidays and New Year that assured high quality; Implement mobile vendor carts, market stabilization products, and affiliate sales programs for customers, officers, employees and workers in the Saigontourist Group system.

Exhibition area displaying products of units at the event.

Bringing into play its strengths in promotion and marketing, Saigontourist Group will cooperate closely with Satra in developing plans to promote each other's products and services on promotional, informational, and introductory publications that are introduced to customers. Saigontourist Group will advertise Satra's brand image in Saigontourist Group's Savour Vietnam Magazine, promote and introduce Satra to tourists, employees and workers in the Saigontourist Group system.

In order to increase consumer demand, Saigontourist Group shares information about promotional programs of units in the Saigontourist Group system on a monthly and quarterly basis for Satra who will both publish them on Satra retail systems’ shopping guide and spread information to Satra workers and employees. In addition, Saigontourist Group also provides products and services in the fields of accommodation, culinary, travel, entertainment, event organization, conferences and training ensuring the best quality at favorable prices for Satra.

In the opposite direction, Satra provides consumer products at retail systems and manufacturing units ensuring the best quality at preferential prices for Saigontourist Group. Satra ensures the implementation of plans to build a system of destinations and rest areas, introducing a variety of local products and specialties, serving customers, especially attracting the attention of domestic and international tourists.

Satra will combine the publication of information regarding Saigontourist Group’s tourism products and services on Satra retail system’s shopping guide with the purpose to communicate and promote to Satra’s consumers as well as employees.

In addition, according to the cooperation program, in the period 2023 - 2028, Saigontourist Group and Satra coordinate to build extensive and diverse promotional programs, ensuring competitive prices, qualified services and products for officials, employees and workers of both sides. The two Groups create favorable conditions in implementing union member benefit programs for each other's officers, employees and workers with the best preferential price policies. The two sides actively participate, support, sponsor, and co-organize business activities, welfare programs, community and social activities and events organized by Ho Chi Minh City or both parties.