Event

Promoting Vietnam as a Safe, Attractive Destination

The Vietnam – Europe Tourism Promotion Program in Denmark 2025 aims to promote Vietnam and Ho Chi Minh City as friendly, attractive, and safe destinations to the Danish market in particular, and the European market in general. The collaboration between the aviation and tourism sectors plays a key role in developing a sustainable tourism ecosystem.

The main highlight of the program is the signing ceremony of a tripartite Memorandum of Understanding (MOU) for tourism development cooperation between Saigontourist Group – Vietnam Airlines – Nordic Travel Associates (NTA).

Nordic Travel Associates (NTA) is a leading B2B travel company in Denmark, headquartered in Copenhagen, with branch offices in Norway and Sweden, as well as sales teams and offices in China, Malaysia, Thailand, Vietnam, Indonesia, Hong Kong, Taiwan and the Philippines, partnering with international counterparts worldwide. Established in 2014, NTA manages group tours for more than 25,000 visitors to Northern Europe annually, including Scandinavia, Lapland, Iceland, the Faroe Islands, Greenland, and the Baltic countries. Saigontourist Group considers NTA a suitable strategic partner to accompany efforts in fostering two-way tourism cooperation between Vietnam and Denmark, especially in the context of enhanced aviation connectivity.

The cooperation signing focuses on the following areas: coordinating to expand markets and promote two-way tourism between Vietnam and Denmark; jointly developing and promoting customized tourism products for visitors to Vietnam and Denmark, promoting both countries as destinations; improving services and enhancing brand recognition through joint marketing and promotional activities on each party’s media channels.

Within the framework of the event, Vietnam Airlines also held the ceremony to announce the launch of the new Ho Chi Minh City – Copenhagen route, creating favorable connections for Danish and Northern European travelers to explore Vietnam. The signing of the MOU and the new route launch provide an important opportunity to expand connectivity, develop the MICE market, and attract international tourists, especially from key European markets.

“The Vietnam – Europe Tourism Promotion Program in Denmark 2025 is strategically significant in expanding the European market in general and Denmark in particular. The announcement of Vietnam Airlines' new Ho Chi Minh City – Copenhagen route is an important connection, offering maximum convenience for travelers. With the strategic cooperation between Saigontourist Group, Vietnam Airlines and our partner Nordic Travel Associates (NTA), we believe two-way tourism between Vietnam and Denmark will achieve strong growth, contributing to enhanced economic cooperation and cultural exchange between the two nations,”  Trương Đức Hùng said, General Director of Saigontourist Group, regarding the importance of the program.

At 14:00 the same day at the Embassy of Vietnam in Denmark, the event “Vietnam – Every Moment is a New Discovery” took place, attracting over 50 Vietnamese and Danish tourism and service enterprises to participate and connect, with the aim of continuing to promote Vietnam’s country, people, culture, and cuisine; fostering tourism and people-to-people exchange; and connecting Vietnamese localities and businesses with Danish partners. At the event, Saigontourist Group actively promoted and showcased brand images, introducing outstanding services and products, especially high-end travel packages, hotel services, and premium offerings for European and Danish visitors.

The tourism promotion program in Denmark continues a series of international activities jointly carried out by Saigontourist Group and Vietnam Airlines to strengthen the promotion of Vietnam’s tourism image. Previously, the two groups have participated in and co-organized various other international events, including: Vietnam – United States two-way tourism and investment promotion program (USA 2022); Vietnam destination promotion program in Japan 2023; World Travel Market (WTM) London 2023, 2024, 2025; ITB Berlin 2024, 2025; Vietnam tourism promotion in Cambodia 2024; Vietnam – Europe tourism promotion 2024 in Germany; ITB Berlin 2025; Vietnam tourism promotion in Indonesia – Singapore and Korea 2025; Vietnam tourism promotion in Europe – Milan 2025; Vietnam tourism promotion in Kazakhstan 2025; Vietnam tourism promotion in the Russian Federation 2025; Vietnam tourism promotion in Japan and Korea 2025 …