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Saigontourist Group promotes Vietnamese tourism to International markets

The WTM London 2023 took place from November 6 to 8 at the ExCeL London International Convention and Exhibition Center in the capital city of the UK. This year's event brought together 5000 companies from countries and territories across Europe, the Americas, the Middle East, Africa, and Asia to introduce their tourist destinations, products and services.

Representatives of Saigontourist Group and Vietnam Airline pose for a photo with international partners at the WTM London 2023

Saigontourist Group actively participated in this event to display its ongoing commitment to revitalizing the country's inbound tourism after the Covid-19 pandemic and promoting Vietnamese tourism to international markets, such as the EU, the UK, and other high income countries. At the WTM London 2023 Fair, Saigontourist Gorup partnered with Vietnam Airlines to share a booth, leveraging the joint strengths of two prominent aviation and travel company in Vietnam. On this occasion,  Saigontourist Group was accompanied by its subsidiaries, which are leading representatives in travel services, gastronomy, and hospitality. They comprise Saigontourist Travel Service Company, Hotel Majestic Saigon, Hotel Grand Saigon, Caravelle Saigon, and New World Saigon Hotel.

Saigontourist and Vietnam Airlines held a ‘Happy Hour’ event and a lucky draw at their mutual booth on Tuesday afternoon (local time) at the WTM London, where their partners and visitors were served with drinks and snacks, played games, and received many gifts from the two Vietnamese exhibitors.

Pham Huy Binh, board chairman at Saigontourist Group, said the company joined the travel trade show to promote its tourism services and facilitate the rebound in international tourism post-pandemic, especially the markets in Europe, the UK, and neighboring nations.

Saigontourist Group and its subsidiaries launched a host of programs to promote Vietnamese tourism to high-quality markets in Europe and other key international markets.

Prior to the COVID-19 pandemic, Saigontourist Travel Service Company, a subsidiary of Saigontourist Group, annually served around 111,000 European visitors to Vietnam by air and sea. The number of British tourists accounted for over 58,000, equivalent to 52 percent of the total.

Last year, roughly 35,000 European visitors, including over 1,000 from the UK, booked Saigontourist tours and services to visit Vietnam, while tens of thousands of Vietnamese tourists visited European destinations.

Hotels, resorts, golf courses, and convention centers under Saigontourist Group in Ho Chi Minh City and other Vietnamese localities annually service over 500,000 visitors from Europe and the UK, generating revenues of tens of thousands of billions of dong. (VND1 billion = US$40,583).

Official data showed that Vietnam’s top ten tourist markets in the first few months of this year excluded the European market, but Europeans remain high-spending international tourists and love Vietnam’s local culture. During the rest of the year, Vietnam is set to welcome three million international visitors to fulfill its target of serving more than 12 million tourist arrivals in 2023.

In the fourth quarter of 2023, Saigontourist Group will continue participating in various promotional events in key international markets such as Japan, Europe, and the American. The group is also preparing its plans for 2024 to achieve breakthroughs and contribute to the development of tourism in Vietnam in general, as well as in HCMC, and other regions.


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