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This marks a concrete step in Saigontourist Group’s international market development strategy, while continuing its strategic cooperation with Vietnam Airlines to strengthen air connectivity, promote destinations, and gradually develop highly integrated tourism products linking Vietnam with key markets.

Australia is not only an important international visitor market for Vietnam, but also a market characterized by strong spending, relatively long stays, and diverse demand for leisure, culture, cuisine, experiences, MICE and premium tourism. Every year, the Saigontourist Group system welcomes hundreds of thousands of Australian visitors to Vietnam, while Saigontourist Travel serves thousands of Vietnamese travelers to Australia.

From Digital Payments to the Commercialization of Vietnamese Tourism Products

On the morning of August 10 in Sydney, as part of the Vietnam–Australia Forum on Science and Technology, Innovation, Education and Human Resource Development, Saigontourist Group signed a Memorandum of Understanding on Strategic Partnership Cooperation with EzyRemit Worldwide Pty Ltd and EzyWallet Pty Ltd, Australian fintech companies specializing in digital payments and international money transfers.

The cooperation aims to introduce modern digital payment solutions into Saigontourist Group’s ecosystem of hotels, resorts, restaurants and services, including e-wallets, multi-currency payments and cashless transaction solutions. The two sides will also explore the integration of EzyWallet’s solutions with Saigontourist Group’s service booking, payment and customer care systems, contributing to digital transformation, improving operational efficiency and creating a more convenient customer experience.

More importantly, the partnership opens up opportunities to leverage EzyRemit and EzyWallet’s customer networks in Australia and international markets to bring Saigontourist Group’s ecosystem of hotels, resorts, restaurants, tours and experiential products closer to overseas Vietnamese communities, Australian customers and international travelers.

Combining Technology, Trade Promotion and Communications to Generate Market Demand

That afternoon, Saigontourist Group signed cooperation agreements with Australia Vietnam Trade and Investment Promotion Pty Ltd (AVTIP) and Powerhouse Communication as part of the Vietnam Tourism Promotion Program in Australia.

AVTIP has strengths in trade, investment and tourism promotion, as well as business connectivity between Australia and Vietnam, while Powerhouse Communication focuses on tourism communications and marketing in Australia, ranging from destination storytelling and strategic communications to digital campaigns and connections with the tourism industry.

Through these partnerships, Saigontourist Group and its partners aim to promote Vietnam tourism in Australia, develop products tailored to market demand, strengthen business connectivity, and expand opportunities for MICE and business events.

Another key focus is to develop communications and marketing programs capable of delivering tangible market results, from increasing destination awareness to generating demand, converting prospects into customers and driving tourism revenue growth.

In the travel sector, Saigontourist Travel also signed an agreement with Queen Tours, an Australian inbound tour operator with more than 15 years of experience, to jointly develop and promote products tailored to Vietnamese and Australian travelers, while connecting the two destinations within the same travel itinerary.

According to Ms. Nguyen Thi Anh Hoa, Chairwoman of the Board of Members of Saigontourist Group, expanding partnerships in Australia is not only aimed at promoting products, but also represents a shift from traditional destination promotion toward in-depth market development based on a partner ecosystem, specialized products, air connectivity, digital technology, MICE and direct distribution channels.
“Through tourism promotion programs and business connectivity initiatives, Saigontourist Group aims to translate its strategy of developing Australia as a key market into concrete action—not only bringing Vietnamese tourism products closer to Australian customers, but also creating long-term platforms for cooperation in technology, investment, trade through communications, aviation and tourism,” said Ms. Nguyen Thi Anh Hoa.

The simultaneous establishment of connections with technology, trade promotion, communications and travel companies in Australia is expected to create a sufficiently broad ecosystem for Saigontourist Group to both promote Vietnam and Ho Chi Minh City as destinations and bring specific product segments from across its system to the market, ranging from accommodation, leisure and cuisine to tours, MICE and experiences.

This also concretizes the cooperation orientation between Saigontourist Group and Vietnam Airlines in connecting air services with tourism products, gradually developing itineraries and packages tailored to the needs of Australian travelers, while expanding opportunities to bring Vietnamese visitors to Australia.