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Saigontourist Group: Imprints Through 45 Years of Accompanying the Development of Tourism in Vietnam

Saigontourist Group: Imprints Through 45 Years of Accompanying the Development of Tourism in Vietnam

On August 1, 2020, Saigontourist Holding Company (Saigontourist Group) becomes 45 years old. During four and a half decades of enterprise and development, Saigontourist Group has accomplished many outstanding achievements, always accompanied by the strong tourism development process of Ho Chi Minh City in particular and Vietnam in general, cementing its position as the leading tourist group of the whole country.

The story of Saigontourist Holding Company embodies the spectacular journey of a state-owned enterprise, with a brand name that has the imprint of the youngest city in Vietnam after the country’s reunification: Saigontourist. Looking back on its 45-year journey of establishment and development, Saigontourist Group has made strong and sustainable transformations, and is proud to be the leading enterprise, greatly contributing to the development of Vietnamese tourism, together with other economic sectors,” expressed Mr. Pham Huy Binh, Chairman of Saigontourist Group.

Originating in Ho Chi Minh City, the image of the Saigontourist brand has spread far and wide, confirming its position as one of the leading enterprises in the tourism industry of Vietnam. For decades, Saigontourist Group has contributed, participated in organizing, and successfully served countless important cultural and tourist events throughout Vietnam and Ho Chi Minh City. With the slogan “Savour Vietnam,” Saigontourist Group also carries out the role of an ambassador for the country’s tourism industry. Saigontourist Group aims to become one of the leading travel brands in Southeast Asia and the continent.

With positive contributions in the development of the tourism industry in the city as well as the whole country, Saigontourist Group and its affiliates have been continuously recognized and awarded by the Government, the Ministry of Culture, Sports and Tourism, the Vietnam National Administration of Tourism, the city of Ho Chi Minh and many other prestigious domestic and international organizations. Some important awards such as: the title of Special-class Enterprise from the Prime Minister in 2000; Second-class “Independence Order” from the President of the Socialist Republic of Vietnam in 2005; First-class “Independence Order” of the President of the Socialist Republic of Vietnam in 2012; the title of “Hero of Labor for Collective Labor” by the President of the Socialist Republic of Vietnam in 2013; Third-class “Hero of Labor” by the President of the Socialist Republic of Vietnam in 2014; the Emulation Flag from the Prime Minister in 2015; Merit of the Ho Chi Minh City People's Committee Prize (in 2014, 2016 and 2017) ...

Memorable Milestones on the Journey of Development


The precursor of Saigontourist Group, City Tourism Company, was formed and began operations on August 1, 1975. This was the first tourism company of the city to be put into operation on the basis of taking over and managing a number of hotels such as Caravelle, Continental, Majestic, Rex, Palace... creating a solid foundation for the early period. Amid the difficult historical context of the time, the continuous development of Saigontourist during this period was considered to be an outstanding effort.


Saigontourist began its investment phase, building a number of medium and large hotels and resorts in Ho Chi Minh City and other provinces and cities in the country. In the context of Vietnam preparing to implement renovations and beginning to attract foreign investment, Saigontourist was a pioneer enterprise in joint venture with international partners investing in the 5-star standard New World Hotel in Ho Chi Minh City.


Organized the first travel routes to Southeast Asian countries; put into operation the Basic Tourism and Hotel School (now known as the Saigontourist Hospitality College - STHC), specializing in training tourism services for the company and Ho Chi Minh City. 


Establishment of Saigontourist Cable Television Company Limited (SCTV). Establishment of Saigontourist joint venture in Japan. Cooperation investment in golf courses in District 9. Construction of a hotel in Hanoi.


March 31, 1999: Name changed to Saigontourist Holding Company, Saigontourist for short. Began operation of Saigontourist’s website.


Saigontourist was assigned by the Ho Chi Minh City People's Committee to organize the Tet Festival with Nguyen Hue Flower Street events, Tet celebrations, New Year's Eve fireworks... to meet the expectations of the inhabitants of the city as well as tourists, producing a Tet festival with a bold national identity.


April 18, 2005: The Prime Minister approved the model of the Parent company - Subsidiary company. Organized “Saigon - When We Get 30” for 5,000 guests born on April 30, 1975.


July 15, 2010: Transformed into Saigontourist Holding Company - One Member Company Limited (Saigontourist).


May 20, 2014: Saigontourist announced a new brand identity set. This is the third time Saigontourist has changed its brand identity after two periods from 1975-1998 and 1999-2013.


December 13, 2019: Ho Chi Minh City People’s Committee approved Saigon Tourism Corporation to change its English name from Saigontourist Holding Company to Saigontourist Group.


Issued a new brand identity system. Saigontourist Group is currently the leading tourism group in Vietnam, managing more than 100 hotel units, resorts, restaurants, tour operators, amusement parks, tourism training schools, exhibition and conferences venues, golf courses and cable television.... Each year welcomes and serves over 3 million visitors through a network of tens of thousands of major domestic and foreign partners.

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